From the desk(top)
Book review: The Black SwanJune 13, 2022
If you sit down to read this book, grab a thesaurus, (definitely) some decaf, and buckle up. This thick, dense and super charged book by Nicholas Nassim Taleb may have been written more for the financial markets, but it truly changed the way I approach problems, opportunities marketing generally, and day to day life.
While the book is extremely intellectual, as a farm kid, my favorite learning from this book revolves around a turkey. The story goes like this: there is a turkey on a farm, every day the farmer goes to feed him, the turkey eats, leaves, goes to bed. The next day and the day after that, the same thing. The turkey has a great life. Until the day before Thanksgiving. The turkey comes out and the farmer chops his head off. The turkey never considered the possibility. Humans can behave the same. Our inherent behavioral biases can lull us into never considering the possibilities outside what we already know, or what is statistically possible. We are limited by what we know. Or what someone before us thinks they knew. Until we aren’t. The key is to think about what we know but not as confirmation bias, but the opposite. To challenge it. To question it. To argue with ourselves until we consider ALL the possibilities of an issue. Bottom line: don’t be a turkey.
Key Takeaway: We aren’t limited by what we DON’T know. We are limited by what we KNOW, because we never consider other possibilities.
The Meraki team will be having some literary fun over the next year by doing book reviews of meaningful and interesting books. Think of it like a book club without the smalltalk. It’s perfect. We’re excited, because as Da Vinci said, “learning is the only thing the mind never exhausts, never fears, and never regrets.” Happy Reading!Continue reading
What is the metaverse and is it a capital or lowercase m?June 6, 2022
Recently, there’s been a lot of talk about the metaverse, the hypothetical next generation of the internet in which our current experience of surfing websites morphs into users traveling through immersive digital experiences that include virtual 3D worlds, augmented reality, and multiple sensory interactive capabilities that seamlessly merge physical and digital worlds into one, dygical world. You know, simple stuff. Read More
Book review: The Medici EffectMay 23, 2022
Chief Idea Officer, Elizabeth Estes, comes from a family of readers and has always appreciated the theatre of the mind that reading creates. Still a voracious reader, Elizabeth attributes her active imagination and higher-than-average dose of creativity to her literary life. First book up for review: The Medici Effect The Medici Effect by Frans Johansson was called “a work of… Read More
Meraki StoryJuly 15, 2021
People ask us all the time who we are at Meraki, so our fearless leader, @ElizabethEstes, wanted to share our story! I’ve been asked many times, “so what’s the Meraki story”? Where did the name come from? What does it mean? What do you do? Obviously, I know the answers to those questions so that part of the… Read More