Acts of empathy and kindness are a precious commodity, but we believe that commodity doesn’t have to be so scarce. That’s why we foster an initiative called Smalltruism, which is rooted in the idea that small acts of altruism can add up and create a ripple effect, positively impacting the lives of those around us.
In the name of Smalltruism, last year, we made donations to charities of our clients choosing–everything from the Juvenile Diabetes Association to the Honey Bee Conservancy. But we didn’t stop there. Each member at Meraki.Social was then given $200 and a simple task: spend the money on someone you had never met and expect absolutely nothing in return. The results were both humbling and a wonderful reminder as to why we do what we do. Thanks for being a part of it.
In a check-out line of a grocery store, I noticed a young soldier with a meager three items in his cart, and as he was about to leave, I asked if he would consider doing me a favor, to which he replied, “Yes, of course, if I can”. I explained to him that I would be honored if he would accept the gift in the sealed envelope, he was hesitant, but I assured him I wanted nothing in return. He then accepted the envelope, shook my hand, and with heartfelt gratitude, turned and walked away. I’m confident I made the right choice for the recipient of this gift and often think of this young man serving our country, which is the gift that continues to give!”
I decided to give the money to my children's school anonymously, and I asked that it be applied toward the balance of a family in need. School personnel informed me that there was a single mother who was going through a difficult time financially and medically, so I asked that they please use it toward her account balance. I have no doubt that her children have benefited from attending this school and that the school provides her the comfort of knowing that her children are in a safe and loving environment while she is working to provide them with a better life. I'm grateful for being able to add a ray of hope to someone's day.”
The Wool Gathering project was having an event in Chicago to gather socks for the homeless. They wanted to get the word out about their event and raise awareness for their mission. We enlisted Brittany and Suz to create social ads about the event, and I used my Smalltruism money to boost the posts to local residents to help get their worthy cause in front of as many eyes as possible.”
I was visiting my parents over the holidays when we received news that their neighbors' house burned down in the middle of the night. I found out from a neighbor that a single mom and her daughter lived there. They made it out okay and were staying with a relative, but they'd lost everything in the fire. I went back later that day and handed my Smalltruism money to the neighbor we spoke with earlier, and I asked her to give it to the mother and daughter. I hoped it would be a small way to help them during such a turbulent time.”
A wonderful, kind couple in my neighborhood were unable to have children of their own so they made a decision to adopt, which is super expensive. I was talking to one of those neighbors when she gave me an update on their adoption: the little girl they were planning to adopt from Korea was living in an orphanage with terrible conditions, so my neighbor and her husband had decided to have a garage sale to help raise funds. She had told herself that if she made $200, it was meant to be. I immediately gave her my Smalltrusim envelope, and she started crying. I'm so happy for her and her family.
We’re in this together. Let’s see how numerous small acts of kindness can make a monumental difference.